Meta Ads

Meta Ads Built For Sales, Not Just Impressions

Anyone can boost a post. We build full-funnel Facebook and Instagram campaigns — strategy, scripts, and creative — engineered to turn scroll-stopping content into booked jobs and closed sales.

Creative
Hook
Targeting
Testing
Why It Matters

Meta is a creative platform first, an ad platform second.

Google Ads rewards intent. Meta rewards attention — the wrong hook in the first two seconds and the rest of your budget never gets seen, no matter how good the offer is.

That's why the accounts that actually perform aren't the ones with the biggest budget. They're the ones with the right script, the right footage, and a system for testing both until something clicks.

$101.11
cost per set appointment — door replacement, Meta Ads only
9
appointments set from a $910 total ad spend
24
Facebook leads in month one — window replacement campaign
$69,157
in sales from that same combined Google + Meta campaign
Real client campaigns we've managed — see the full breakdown on our case studies page.
The Approach

What a Meta Ads account actually needs

Four pieces working together — most agencies only ever touch the first one.

Strategy & Targeting

Audience research, funnel structure, and campaign setup built around your actual sales process, not a generic template.

Creative Production

Need footage? We can help source videographers and photographers to shoot it — you don't need an in-house creative team to run this well.

Proven Scripts

Tried-and-tested ad scripts and messaging frameworks, refined across real campaigns — not written from scratch and hoped for the best.

Testing & Optimization

Multiple hooks and angles running at once, with budget shifting toward whatever's actually converting, reported on plainly.

What's Included

Everything it takes to run Meta Ads that actually convert

Campaign strategy & audience targeting

Funnel structure and audience research built around who actually buys from you.

Creative sourcing

Need a videographer or photographer? We can help connect you with one — no in-house creative team required.

Proven ad scripts

Tried-and-true messaging frameworks handed to you or your talent, refined across real client campaigns.

Ad creative production

Editing and assembly of video and image ad variations built to stop the scroll.

A/B testing & optimization

Ongoing testing of hooks, angles, and audiences, with budget shifted toward what's working.

Transparent reporting

Plain numbers on a set schedule — cost per lead, cost per appointment, and what it's actually driving.

Our Approach

How we get you there

01

Audit

A review of your current account (or lack of one), your offer, and what creative you already have to work with.

02

Strategy

Audience targeting and funnel structure defined before a single dollar goes toward ad spend.

03

Scripts & Creative

Proven scripts adapted to your business, plus sourcing a videographer or photographer if you need one.

04

Launch & Test

Multiple angles running simultaneously to find what actually earns attention and converts.

05

Scale & Report

Budget pushed toward what's working, with clear reporting on cost per lead and cost per appointment.

FAQ

Questions about Meta Ads

Do you help with the actual creative, or just run the ads?

Both. We write the scripts and structure the campaigns, and if you need footage, we can help connect you with videographers and photographers — you don't need an in-house creative team to do this well.

What if I don't have a videographer or photographer?

That's common, and it's not a blocker. We can help source one for your shoot, and hand over the same proven scripts we'd use ourselves so the footage is built around messaging that already works.

What are "proven scripts," exactly?

Ad messaging frameworks and hooks we've refined across real client campaigns — the actual words and structure that have driven appointments and sales before, adapted to your business instead of written from a blank page.

How much should I budget for Meta Ads?

It depends on your market and goals, but our door replacement client saw real, bookable appointments on just $910 in total spend — you don't need a massive budget to start testing what works.

How is this different from just boosting a post?

Boosting a post has no targeting strategy, no funnel, and no testing behind it. A real campaign is built around a specific audience, a specific offer, and multiple creative angles tested against each other — that's the difference between a few extra likes and a booked appointment.

Ready to make Meta Ads actually work?

Tell us about your business and we'll follow up with a free Meta Ads audit within one business day.

No spam. Just a straight answer on what's realistic for your budget.

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