Google Ads

Show Up When Someone's Ready To Buy

Google Ads reaches people at the exact moment they're searching for what you sell. We build the campaigns, landing pages, and tracking to turn that intent into booked jobs — not just clicks.

Why It Matters

Every other channel interrupts. Search meets people where they already are.

Someone searching "window replacement near me" isn't being interrupted mid-scroll — they've already decided they need this. Google Ads puts you in front of that exact moment, if the account is actually built right.

Most accounts we take over are leaking budget on broad match keywords and generic landing pages. Fixing that alone is usually where the first real gains come from.

18%
conversion rate — commercial restoration, Google Ads only
$133
cost per lead on that same account
$100K+
new pipeline generated in month one — commercial restoration
$5.24
cost per conversion — dry cleaner, calls & forms combined
Real client accounts we've managed — see the full breakdown on our case studies page.
The Approach

What a Google Ads account actually needs

Four pieces working together — most accounts we inherit are missing at least two.

Keyword & Intent Research

Targeting the searches that mean someone's ready to buy, not the broad terms that burn budget on tire-kickers.

Campaign Structure & Bidding

Organized campaigns and bid strategy built around your actual margins, not a generic "maximize clicks" default.

Landing Pages Built To Convert

A page that matches the ad's promise, loads fast, and makes the next step obvious — not your homepage repurposed.

Tracking & Optimization

Every call and form tied back to the exact keyword and ad that drove it, so budget moves toward what's working.

Under The Hood

What each piece actually looks like

Landing Page
Match Types
Call Tracking
Budget Shift
What's Included

Everything it takes to run a Google Ads account right

Keyword research & match type strategy

Built around high-intent searches specific to your services and area.

Campaign & ad group structure

Organized so budget and bidding can actually be controlled by service and intent.

High-converting landing pages

Purpose-built pages that match ad intent instead of sending traffic to a generic homepage.

Conversion tracking setup

Calls, forms, and chats tracked back to the exact campaign and keyword that drove them.

Bid & budget optimization

Ongoing adjustments based on what's actually converting, not a set-and-forget campaign.

Transparent reporting

Plain numbers on a set schedule — cost per lead, cost per conversion, and what it's actually driving.

Our Approach

How we get you there

01

Audit

A full review of your existing account (or lack of one) — where budget is leaking and what's already working.

02

Strategy

Keyword research and campaign structure built around your actual margins and sales process.

03

Build

Campaigns, ad copy, and dedicated landing pages built to match search intent, not repurposed from your site.

04

Launch & Test

Multiple ad variations running to find what earns clicks and, more importantly, what converts.

05

Scale & Report

Budget pushed toward what's working, with clear reporting on cost per lead and cost per conversion.

FAQ

Questions about Google Ads

How much should I budget for Google Ads?

It depends on your market and cost per click, but our commercial restoration client generated over $100K in new pipeline in month one on a modest starting budget — a well-structured account matters more than a massive budget.

Do you build the landing pages too, or just run the ads?

Both. Sending paid traffic to a generic homepage is one of the most common reasons accounts underperform — every campaign gets a dedicated landing page built to match what the ad promised.

Can you take over an existing account?

Yes, and it's most of what we do. We'll audit what's there first and tell you honestly what's working before changing anything.

How long until I see results?

Google Ads can start driving calls and leads within the first few weeks, since it's not waiting on rankings to build like organic SEO. Meaningful optimization gains usually compound over the first 2-3 months.

What's the difference between this and boosting on Google myself?

Structure, tracking, and ongoing optimization. Anyone can turn a campaign on — the accounts that actually perform have proper keyword match types, conversion tracking, and someone adjusting bids based on real data, not the platform's default recommendations.

Ready to stop leaking ad budget?

Tell us about your business and we'll follow up with a free Google Ads audit within one business day.

No spam. Just a straight answer on what's realistic for your budget.

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